The 5 Facebook Ad Mistakes That are Losing You​ Money

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Mark Zuckerberg has done a lot of things right with Facebook.

But for marketers, the real genius of Facebook’s founder is the way he showed the world how to monetize social media. He gave us  Facebook Ads.

The problem is, too many people are making terrible mistakes with their ad campaigns—mistakes that cost businesses big money. This is your chance to learn from their mistakes by examining the five most common errors they make.

First, if you understand why other marketers fail, it can help you skip ahead on the learning curve, saving you tons of money

Ad Mistakes are Rooted in Failing to Recognize the Sheer, Awesome Power of Facebook

There are now 1.94 billion monthly active users feeding the company’s mega data centers with all sorts of consumer data—which, of course, is considered by marketing types to be the food of the gods.

Facebook is simply unmatched in its ability to target specific consumer populations. 

That’s great news, but it also means there’s a very steep learning curve. In short, Facebook Ads is incredibly powerful but not everyone can use it. Tons of mistakes are made every day simply because marketers don’t understand how to harness the incredible stores of data available to them.

If you’d like to separate yourself from the competition and actually start making money off your Facebook Ads campaigns, it’s important to stop making those common mistakes.

Here are the top five mistakes to avoid.

1. Your Targeting Techniques are Out of Whack

Here’s how important targeting is: if you had David Ogilvy himself working on your ad copy and design, it wouldn’t matter if your targeting was off. Your audience matters more than anything, and with Facebook’s powerful data sets on its users, it’s pretty much the whole point of advertising on Facebook anyway.

So, how do you do targeting right? Research.

Research your customers thoroughly. Nail the demographics of who’s already buying from you, then go out on Facebook to find more people just like them. Thanks to all the juicy data Facebook collects on its users, you can actually pinpoint a very narrowly defined target audience.

We’re talking super niche.

For example, if you sell fancy custom spearguns, the demographics of your customer base might look like this:

  • male, 18-25 years old
  • unmarried
  • like to purchase expensive items for themselves (e.g. watches)
  • live in states that have access to the ocean
  • they ‘liked’ and/or followed ‘Hawaiian Skin Diver’ magazine or similar
  • they tend to ‘like’ videos of diving, fishing, coral, etc
  • they also like traditional fishing, so they may ‘like’ fishing fan pages

The goal is to display your ads to Facebook users who care deeply about your product. The goal is not to show your ads to a general audience that doesn’t care. Facebook collects the data on its users to make this possible. It’s your job to add as much targeting criteria to your campaigns as you can so you can take advantage of it.

DOWNLOAD our “FREE FACEBOOK MARKETING KIT” www.SpokenAbout.com/FBmarketingkit

2. Your Ad Copy and Images Need Fixing

When a Facebook user scrolls through their feed, the first thing they see is images. If your images aren’t primed to capture the attention of users, you’ve missed an opportunity.

Likewise, your copy needs to be clear and attention-grabbing, too. Headlines are key. Use just one call-to-action. Don’t use too much text. These are the fundamentals of good ad copy.

The main mistakes marketers are making are:

  1. Assuming they know what images will work. Again, research what works, don’t wing it.
  2. Call-to-action has nothing to do with the image
  3. Text is distracting
  4. Text doesn’t quickly let audience know the purpose of your ad

3. Your Ad Placement and Ad Spend are Off

In Facebook lingo, Ad Placement refers to where you choose to have your ads show. The choices are:

  • Facebook feeds
  • Groups
  • Right column
  • Instant Articles
  • In-Stream video
  • Instagram
  • Messenger (sponsored messages)
  • Audience network (3rd party apps, connected TV apps etc)

Where you place your ad matters, and the correct placement depends on a whole list of factors including your industry. You’ll need to research your target audience and find out how they’re engaging with you on all the different devices.

For ad spend, you’ll need to keep an eye out for how well your campaign is doing. If it appears to be successful so far, increase your budget so you can scale. If it’s not working, then cap your spend until you get it right.

Get FREE Proven Facebook Ad Template http://spokenabout.com/freefacebookgeneral

4. Your Landing Page is a Big Fail

Here’s the saddest mistake of all. Marketers might finally conquer all this powerful targeting capability. They might master the art of creating the perfect ad copy and images. Their CTA is placed perfectly to send tons of visitors to a landing page.

But they get poor results because they haven’t put much thought into creating a good landing page.

Creating landing pages that convert is an art unto itself so it’s hard to squeeze everything you need to know into this post. Suffice it to say that you’ll have to do the research, test and tweak, and be sure your landing page presents a consistent message that makes sense with the ad that brought people to it.

Get FREE Proven Facebook Ad Template http://spokenabout.com/freefacebookgeneral

5. You Have no Retargeting Plan

Visitors to your website are potentially a huge source of leads because they’ve already shown an interest in your brand or product. In that same vein, existing customers make great customers too!

You can target both populations on Facebook with a method called retargeting. Retargeting works because sometimes you have to ask twice to make the sale. Or three times or more. People hardly ever buy from a website the first time they visit. They hardly ever buy the first time they see an offer, either.

Retargeting keeps your brand top of mind while people are involved in the consideration phase of their purchasing process.

Facebook lets you target not just website visitors but also the following:

  • Your Facebook fans
  • Similar audiences
  • Existing email subscribers

DOWNLOAD our FREE “Crazy * Follow-Up System” http://spokenabout.com/crazyeightfollowup

The Upshot

Facebook advertising isn’t something you pick up in a day. There’s a learning curve that stretches far longer than most marketers realize. That’s where they get into trouble, and it’s why they make mistakes.

Now that you understand what to avoid, your learning curve should be much shorter. Oh, you’ll still make mistakes, but you’ll be jumping in far ahead of most other newbies. By learning from the mistakes of others, you’re that much closer to getting your message out to the right people so you can make some money.

DOWNLOAD our “FREE FACEBOOK MARKETING KIT” www.SpokenAbout.com/FBmarketingkit

Start Texting and Stop Calling, If You want My Attention !

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Well, I would have emailed this to you or left it in a voicemail but there is a good chance you wouldn’t have opened or listened to it anyway.

That’s what you should be thinking if you are a business owner and hoping that your sales team can get prospects to respond.

Effective follow-up is crucial to any sales cycle. Just take a look in your inbox right now. How many emails did you “mark as read” then delete? The introduction of “promotion” and “social” tabs for the commonly used Gmail app make it very difficult to get noticed via email.

Now, take a look at your push notifications on the home screen of your smartphone. How many red bubbles do you have for voicemails, emails, apps and text messages?

Which one do you check first? If you answered text message then there is a good chance I can now guess your age. A Recent poll by Open Market shows if you are under the age of 50 your preferred method of communication is text. In fact, the millennials 18-34 choose this method 75% of the time.

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Yep, that text message bubble is the first one you open! There is a high probability that you noticed a missed call, saw that they left a voicemail but text them back instead.

In today’s market, you must acknowledge “who” is your future client and “how” do I get their attention? Well, it’s the Millennials and you need to text them to stand any chance of grabbing their attention.

However, you must be very patient. Since they don’t answer your call, voicemail or email on “your time” they will certainly respond to your text on “their time”. Make yourself available to reply to their text response IMMEDIATELY! If it’s not going directly to your smartphone then you need to use a service like ClubTexting or CallFire that help manage mass text and replies. If you are on a budget you can use FREE Google Voice but you are limited to 5 phone numbers you can text at one time.

Screen Shot 2017-01-23 at 1.06.31 PMToday’s market is more connected than ever before. Stay connected to your market and listen to what they are saying. They are saying, “You got my attention. Just text me the info and I will give you more of my attention”.



Message us on Facebook

Do you know the lifetime value of your​ customers? If not, Here’s the formula

LIFE TIME VALUE OF A CU1

 

 

 

 

 

 

 

 

 

 

Why is this number so important to know? Mainly because it will help you decide how much you’re willing to spend to “buy” that customer for your business.

Once you know the frequency a customer buys from you and how much he or she spends, you will better understand how to allocate your dollars in terms of customer retention programs and other services you’ll need to keep your customers — and keep them happy.

The best way to estimate lifetime value is to plug actual or estimated numbers into the following equation:

(Average Value of a Sale) X (Number of Repeat Transactions) X (Average Retention Time in Months or Years for a Typical Customer)

An easy example would be the lifetime value of a gym member who spends $30 every month for 2 years. The value of that customer would be:

$30 X 12 months X 2 years = $720 in total revenue (or $360 per year)

Now you can see in this example, why many gyms offer a free starter membership to help drive traffic. Gym owners know that as long as they spend less than $360 to acquire a new member, the customer will prove profitable in a short amount of time.

Now that you know the lifetime value of your customer, you have two options in deciding how much to spend to acquire him or her:

1. Allowable acquisition cost: This is the amount you’re willing to spend per customer per campaign — as long as the cost is less than the profit you make on your first sale. This is a shorter-term strategy that makes the most sense when cash flow is a concern.

2. Investment acquisition cost: This is the cost you’re willing to spend per customer knowing that you’ll take a loss on an initial or even subsequent purchase. But you have the cash flow and other resources to absorb your initial marketing investment with this longer-term strategy.

If you can market your free initial memberships for less than $360 in the gym example, you can afford to expand your marketing campaign, as each new customer provides a return on your efforts. This is great if you’re just starting out because you can develop the business by using cost-effective, measurable marketing programs.

On the other hand, you may take a different view if you’re an established gym or the value of your customers is higher. Think a high-end facility with premium monthly fees and value-added options such as spas or personal trainers. You may be fine spending $1,000 to get a $700-a-year customer and waiting until the first quarter of the second year of the membership to start profiting from your investment.

The point is that you’ll never know how to develop an optimal marketing budget unless you know what the return on your investment needs to be. This knowledge is vital because it will help you make marketing decisions based on the reality.

Knowing the lifetime value also helps you avoid the potentially disastrous effects of discounting when your business needs cash flow to survive. In addition, you will find innovative ways to build value upfront and create offers that drive enough volume to support and eventually increase your overall lifetime value number.

So take some time to work the numbers in the very simple lifetime value equation, especially if you’re still in the planning stages for your business. Remember to build in some variation and see if your current plans support the numbers you come up with. If so, that’s great. If not, that’s also great because you’ve determined on paper what you need to change to make your numbers work.

In the end, it’s the lifetime value numbers that will determine the ultimate success of your company.

Facebook: The New “Credit” Bureau?

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I’m sure by now most of us are quite aware of the power that Facebook is wielding in the online world. It’s probable that most people did not anticipate the tremendous reach this platform would have when it started back in 2004. (But believe me there were a few that did and knew exactly what they were doing!)
Now you’re also probably wondering about the title for this post aren’t you? The new credit bureau? How is that? Well let’s see, what are the credit bureaus in the business of? Buying and selling information and as you might well know, they have a lot of information on everyone of us in the country. These three huge monsters Experian, Equifax and TransUnion have leveraged the database of info they have to make some substantial profits.
Let’s travel back in time to when you first set up your Facebook profile, if you can remember. You were asked for basic information some of which you probably provided some of which you didn’t, including information about movies and shows you like, music and many more. That was just the beginning. Now think about all the years you’ve been with the platform and all the posts you’ve been putting there. Pictures of life events, vacations, stores and restaurants you visit; political rants (if you’re one of those), your take on religious beliefs or inspirational quotes. Do you really think that Facebook is not keeping on eye on all that information? Now think about all the ways they can gather additional information through pixels (kind of like cookies) and caches?
I’m sure you know by now that business pages and advertising are on the rise on the site; and that as a business you can use the platform’s Ad Management features to choose who you want to send your ads to in regards to mile radius, sex, age, what devise is being used, interests etc. Do you now see the pattern? Facebook is basically becoming a new bureau of information gathering which is then turning around and selling to advertisers, thus making a profit off of information. Isn’t that what the three major credit bureaus have been doing for ages? Making a profit off information? Of course!
Now do not get me wrong I’m not whistle blowing any type of conspiracy here or telling you that you better watch out for the huge social media monster coming to get you and your info. Business is business and Facebook is doing very smart business! Plus you and I are both willingly giving up that info to Facebook from the beginning. How does this come into play for you and I?
First of all as individuals we will want to take an approach of wisdom and caution when it comes down to social media. Being cautious regarding what we post, who become our “friends” and connections, places we hang around. We want to make sure that our “social currency” as Michael Fertik would call it in his book “The Reputation Economy” has the value necessary to benefit us.
Did you know that there are already lending institutions, employers and recruiters looking into an individual’s social presence and status to determine eligibility for credit, employment etc? Companies like www.Sofi.com who unlike traditional lenders, were avoiding the typical FICO based decision model. Rather, they chose to base their lending practices on proprietary “Social Score”. AirBNB is changing the hospitality industry by allowing individual travelers to lease out unused rooms in private homes. Travelers and space providers are utilizing social data and consumer created data to build trust. It’s economy based on reputation. Uber is another great example. The driver can rate the rider and the rider can rate the driver. It’s this “reputation economy” that I am referring to when it comes to what is being gathered on social media.
As a business, you’ll want to leverage this dynamic in order to hone in and get much more out of your marketing efforts. If you have an inexpensive, holistic and comprehensive method of advertising with the ability to monitor and measure ROI in a clearer manner wouldn’t you jump on the train as soon as possible? Of course.
So as you can see, Facebook, in my opinion the greatest idea that a human being like Mark Zuckerberg could’ve had is a great tool for society as a whole when used correctly both on a personal and business level. Stay abreast of the times and don’t let the fast train leave you behind!

Facebook announces 3 big summer updates for Live-Streaming

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Yesterday at VidCon Facebook gave us a peek into three upcoming major product updates for Facebook Live, their live-streaming platform built into Facebook.
Soon users will be able to :
  • Have two-person remote broadcasts
  • Pre-schedule your streams and create a virtual waiting room for viewers
  • Broadcast with their recent purchase of MSQRD’s face masks.
Two- person broadcast
This feature will give users the ability to stream a broadcast with two people in different locations — much like a remote interview. Invite a friend to “drop in” on your broadcast and join the conversation. Two-person streaming will let content creators incorporate things like remote interviews and duets into their live videos, which will greatly expand the creative possibilities offered by the platform. Two-person broadcast is scheduled to go live later this summer, starting with Verified Pages, then roll out to other users.

Waiting rooms and pre-scheduled broadcasts
Facebook will also debut waiting rooms, letting users hang out and wait for a broadcast to start. Content creators can pre-schedule the time they are going live, which will allow Facebook to send users a notification before the stream starts so they can be waiting when you go live. Solving the issue of broadcasters not wanting to actually start their broadcast until people have tuned in, were early viewers leave because they get tiered of watching the broadcaster wait for new users.
Now, Facebook can get users excited before the actual live-steam starts, so broadcasters have a full audience the second they go live.
Go live with a mask on
Their final announcement was more on a fun note, Facebook is adding the ability for users of the MSQRD app to go live on Facebook directly from the app. MSQRD is a video filter app (similar to Snapchat’s lenses product) it was acquired by Facebook in March. Once the update launches, users will be able to try on different masks and effects from within MSQRD, all while the footage is being broadcasted live to your friends.
What are your thoughts on the updates that are coming to Facebook Live? How do you see yourself using this for your business ?

5 Social Media trends that can transform a business

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Aѕ wе’vе juѕt соmрlеtеd half of аnоthеr уеаr 2016, mаnу business оwnеrѕ аrе reflecting оn the раѕt уеаr and аnаlуzing their mаrkеting еffоrtѕ. You are рrоbаblу оnе оf thеm. If you’re nоt, уоu should bе.

And оnе of thе thingѕ you ѕhоuld bе lооking at iѕ уоur ѕосiаl mеdiа ѕtrаtеgу. Hоw wеll did ѕосiаl mеdiа реrfоrm for your buѕinеѕѕ thiѕ уеаr? Did уоu see thе results you expected? Do уоu wiѕh уоu hаd ѕееn bеttеr rеѕultѕ in thе firѕt hаlf аnd whаt are уоu еxресting by the еnd of the уеаr.

Thеrе iѕ оnе clear сut ѕоlutiоn to еnѕuring you see tаngiblе, bеttеr rеѕultѕ аt thе еnd оf thе уеаr. And that is a gооd, well-organized ѕосiаl media ѕtrаtеgу.

1. Mobile Iѕ No Longer an Oрtiоn, It’ѕ a Necessity tо Survivе 

Fоr years, соmраniеѕ have tаkеn a “hurry up аnd wаit” attitude tоwаrdѕ a mobile-first marketing strategy.

While mаnу hаvе аttеmрtеd tо mаkе аdjuѕtmеntѕ, thе сhаngе hаѕ bееn ѕlоw gоing. But here’s thе rub. If 2015 didn’t рrоvе thаt mоbilе iѕ nо longer an option, 2016 will bе the nаil in thе соffin fоr thоѕе whо dоn’t аdjuѕt.

Rесеnt ѕtаtiѕtiсѕ ѕhоw that 70% оf аll smartphone ѕеаrсhеѕ rеѕult in an асtiоn. Whеthеr that’s a purchase оf a product or a visit tо a website, mоrе аnd mоrе реорlе are uѕing thеir mоbilе device to ѕurf, shop, intеrасt аnd engage. Add to thаt, 3.65 billion mоbilе uѕеrѕ ассеѕѕ the intеrnеt аnd ѕосiаl mеdiа via ѕmаrtрhоnеѕ and уоu hаvе rеаѕоn tо hор оn (аnd ѕtау on) thе mоbilе mаrkеting trаin.

2.  Buѕinеѕѕеѕ Gеt Smаrt With Influencer Marketing 

Times have сhаngеd аnd соnѕumеrѕ аrе nо lоngеr ѕоlеlу lооking tо соmраniеѕ fоr an answer. Today, соnѕumеrѕ оn ѕосiаl media ѕреnd mоrе timе thаn ever lооking to fеllоw соnѕumеrѕ whо thеу truѕt.

Tо make grеаt inroads with уоur current and potential audience in 2016, уоu’ll nееd twо things.

  • A rеаlizаtiоn that influеnсеr mаrkеting isn’t free, but it iѕ well worth thе timе, еnеrgу and cost when dоnе right.
  • A plan to gain the hеlр of уоur friеndѕ – brаnd ambassadors.

Thеѕе аmbаѕѕаdоrѕ (аkа influеnсеrѕ) аrе fаnѕ оf your brand and more than likеlу аlrеаdу actively ѕuрроrting your соmраnу. Prоblеm is, nо оnе оn your team has lеvеrаgеd their active voice.

Sо, you can  mаrkеt through thiѕ group of eager рrоmоtеrѕ for:

• They hаvе a built-in аudiеnсе аnd the аbilitу to imрасt thеir dесiѕiоnѕ.

• Givеѕ уоu ассеѕѕ into a group оf реорlе уоu might nоt bе аblе to rеасh otherwise.

 

3.  Service will have transformative powers 

If you wаnt tо provide оbѕеѕѕivе сuѕtоmеr support, уоu nееd tо get уоur tеаm onboard. Here’s hоw! Social mеdiа hаѕ shifted hоw your company intеrасtѕ аnd еngаgеѕ with prospective buуеrѕ аnd сuѕtоmеrѕ. By taking a раѕѕivе rеlаtiоnѕhiр marketing approach and рut it оn steroids. Sеt up processes.

To rеасh уоur customers and interact with them on a реrѕоnаl level, you nееd tо ѕреnd time in thе same ѕрасе аѕ your сuѕtоmеrѕ. Find орроrtunitiеѕ to ѕurрriѕе аnd dеlight уоur сuѕtоmеrѕ. Thiѕ includes humаnizing уоur соmраnу аnd brаnd. Dо nоt try tо speak at your сuѕtоmеrѕ but inѕtеаd, ѕреаk with thеm. Mаkе уоur brand rеlаtаblе аnd аррrоасhаblе

4. Vidео Continues tо Take thе Social World bу Stоrm. 

Aссоrding tо electronic Mаrkеtеrѕ, people аrе now wаtсhing an аvеrаgе of 5 hоurѕ, 31 minutes wоrth of video еvеrу day. Cоmраring to thе 21 minutеѕ a dау in 2011 and thаt рutѕ vidео on pace tо surpass TV viеwеrѕhiр bу thе еnd оf 2016.

It’ѕ еаѕу tо ѕее thаt no mаttеr if it’ѕ livе ѕtrеаming or quick сliрѕ, соnѕumеrѕ аrе taking thеir оbѕеѕѕiоn оf all thingѕ video to a whоlе new lеvеl.

And itѕ nоt juѕt consumers. Brаndѕ hаvе run full steam аhеаd into the wоrld of video. Sоmе, more willing tо tаkе оn riѕk thаn оthеrѕ, аrе еmbrасing nеtwоrkѕ likе Snapchat.

But while Snарсhаt might nоt bе your own сuр оf tеа, уоu саn reach уоur audience thrоugh the роwеr оf vidео. With the announcement June 22 by Facebook at Vidicon  of where they are headed with video its clear the futurе is interactive vidео. Rаthеr than speak аt уоur аudiеnсе, уоu invite thеm intо thе conversation. And whо dоеѕn’t lоvе tо be a раrt of the соnvеrѕаtiоn?

5. Mаrkеting ѕtорѕ being оnсе аnd dоnе. 

Social media аnd соntеnt mаrkеting have moved marketing bеуоnd thе “саmраign” mеntаlitу. Tаrgеt аudiеnсеѕ, bоth B2B and B2C, wаnt tо hаvе a dialog tо build rеlаtiоnѕhiрѕ with the buѕinеѕѕеѕ they buy frоm.  Dеѕрitе thiѕ, mаrkеtеrѕ аrе ѕtill оn the соntеnt сrеаtiоn hаmѕtеr whееl. Marketers have moved frоm diѕсrеtе саmраignѕ tо a nоn-ѕtор сусlе of mаking mоrе аnd more nеw marketing соmmuniсаtiоnѕ.

Research hаѕ shown that сrеаting mоrе соntеnt аnd more еffесtivе соntеnt rеmаin tор marketing сhаllеngеѕ.

 

If your ready to get serious about a Social Media Strategy for your business. Visit our Facebook page and download our FREE SOCIAL MEDIA STRATEGY HANDBOOK

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If you have questions feel free to email me at randall@spokenabout.com

What a marketer wants

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What a marketer wants, “Acquisition, Nurture, Conversion, Loyalty and Advocacy!” These are the stages of the Marketing journey and this is what you want to aim at to take business to the next level.

Acquisition: This of course is another term used for the action of growing your database or list of contacts that can become qualified leads. There are some great ways to do this on social media. One of those is through targeting with social advertising. I’ll name three types here starting with Interest-based targeting. This is where you target your audience based on reported or known areas of interest; sports, profession, industry for example. Behavioral-based targeting is all about focusing on actions such as apps downloaded, purchases of specific items and what type of content the user is liking. Location-based targeting is centered on geographic parameters like mile radius of a city. These are just a few examples of what you can do on social media to get the acquisition part done.

In the Nurturing stage the goal is to keep those prospects who have shown initial interest engaged with you and your brand. It is imperative at this step to continue to produce relevant, engaging and compelling content on social media and other mediums to keep these prospects connected to you. Notice that you still haven’t gone to making a full presentation and proposal here. It’s all about nurturing the relationship that’s beginning and exploring what the challenges and needs of these clients are. It is also a great place to find out wether these contacts are qualified leads or not.

After you’ve spent quality time investing in the relationship with your prospects then you can move on to the stage of Conversion. This of course is where qualified leads turn into customers. Based on the information you’ve gathered through the relationship and nurturing stage, you can customize your presentation to the customer’s “context” or specific and unique situation and work towards converting them to a customer.

Numerous surveys have indicated that it costs 5 to 20 times more to acquire a new customer than to retain an existing one. So customer retention is your bread and butter. This is where your customer becomes Loyal to you. Social Media is a great way to foster this retention and loyalty. This is done by continuing to nurture relationships with your existing clientele. You do this by offering valuable information and becoming the go to source for them.

When the relationship is firmly established in the loyalty stage these customers become your Advocates! They are the ones that can potentially spread the word about you, your products and your brand. And of course you want that word to be a positive one. Social Media can also be leveraged to do this in many ways. By listening to your customers carefully and attentively, you’ll know when to ask that they share their experience with you through reviews, sharing of content or any other way.

Remember Social Media is where more than 2 billion people are hanging out. So you’ll want to make sure you leverage your resources in that direction as much as possible without giving up your traditional advertising techniques. Those also have a place in your marketing plan.

For more information and awesome ideas, visit www.spokenabout.com

Tips for Getting Started with Facebook Advertising

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So now you know there are over 1 billion people logging into Facebook every day. That is a huge number of potential customers – if they know about your business that is! For any kind or size of business, Facebook offers a uniquely effective global platform for paid advertising which can help YOUR organization navigate the complex and traditionally expensive world of advertising – meaning save a lot of money! This platform provides an easy, do-it-yourself way for companies to deploy/implement/roll out a focused advertising campaign that promotes their products and services) to Facebook users. Think about it – target a wide range of users, across the globe, not bound by time – all at a greatly reduced cost! With Facebook advertising, You can create campaigns that better utilize Your advertising budgets, all in line with your set goals and objectives. So it becomes easier to have that campaign strategy You developed to be executed on the platform provided by Facebook and be able to measure impact and further improve on the next one!

Of course there is more that the budget or reach reason to use Facebook Advertising. There is the flexibility it offers to You and Your business. You are able to truly target and be sure of reaching the right audience for you – think location, location, age and interest. You can therefore pick and choose the right set of people You want to reach with your products or services – a much better approach than you would get from the “blanket advertising” approach. This focussed approach to advertising on digital platforms has been proven to guarantee better results and returns.

Before You go off and begin Your Facebook campaign, it is important to note these three key Facebook advertising best practices:

  1. Always set the goals and objectives before the start of a campaign: Identify and state the purpose of the Facebook advertisement before the thought of spending any budget. Decide what the desired and expected outcome to the business is and agree this with key stakeholders.
  2. Focus Your efforts on specific audience targeting: Because the data on Facebook is so huge, it important to focus, identify and target the audience You wish to reach.
  3. Be creative and freshen up adverts regularly: To ensure that the audience is not bored over time, You need to refresh adverts and change them at identified intervals. There should be some sort of weekly or monthly advert replacement which creates the sense of newness in the mind of the audience.

Next consider what framework is available to support Your Facebook campaign strategy and objectives. Facebook offers a wide variety of paid advert options and placements, but all these can be broken down into three main elements.

  • Campaigns: This is the bucket for all you assets
  • Ad sets: This is the categories for your adverts.
  • Ads: The actual adverts targeted at defined groups.

Before you go off and run that Facebook AD campaign, know that Facebook as an organization is very passionate about helping businesses and organizations reach their advertising goals. They provide amazing support for beginners and resources that assist in planning and running advertising campaigns. The following are the basic steps provided by facebook.com on creating a Facebook advert.

  1. Go to ad creation and then choose an advertising objective.
  2. Type in or select from the dropdown what you want to advertise. For example, if you chose the Clicks to Website objective, you’ll type in the URL that you want people to go to.
  3. Click Continue. You can choose to advertise your Page, business, website, event and then choose the audience, budget, images and text for your ad before placing your order.

Facebook can help Your large, medium or small business grow. With an amazing reporting platform provided, You can review a lot of  information as well as the most important Ad metrics which helps You learn how Your business goals are being reached. These reports provide insight to Your  business or as an individual for better decision making to drive Your objectives forward. Now that You have some more knowledge it’s time to Go and Achieve!

For more great awesome tip Like us on Facebook https://www.facebook.com/spokenabout

More questions email me at randall@spokenabout.com

THE 5 BIGGЕЅT MIЅTАKЕЅ BUSINESSES MAKE ON FACEBOOK

5-facebook-mistakes copy

Evеrуоnе and thеir Mother likеѕ tо talk аbоut Facebook marketing. A large part of the time it seems thе advice givеn is nothing mоrе thаn “join Fасеbооk аnd talk about уоur business, invite the people you know tо jоin уоur business раgе, аnd уоu will be dоing еvеrуthing right.” Whilе thеrе iѕ some truth tо this statement, аnd whilе it certainly helps tо jоin Fасеbооk if you аrе going to mаrkеt on it, being ѕuссеѕѕful аt thiѕ endeavor juѕt isn’t that simple.

Obviously, for уоu tо earn money for уоur buѕinеѕѕ, you have tо mаrkеt it. There аrе mаnу ways bу whiсh buѕinеѕѕ managers mаrkеt their buѕinеѕѕ, оnе оf whiсh iѕ the uѕе of ѕосiаl media саmраigns. Social mеdiа sites ѕuсh as Fасеbооk iѕ vеrу important in buѕinеѕѕ mаrkеting аѕ thеу саn hеlр a lоt in terms оf rеасhing уоur роtеntiаl сuѕtоmеrѕ. With the use оf such ѕitеѕ, уоu саn reach lоtѕ of реорlе in juѕt a ѕhоrt реriоd оf time. As орроѕеd tо thе traditional way of advertising, uѕing social media sites rеquirеs very littlе time. Yоu simply nееd tо роѕt аn uрdаtе аbоut уоur buѕinеѕѕ, ѕhаrе it with your friends and уоur friends will do the rеѕt. It iѕ as ѕimрlе as that.

Hеrе аrе some оf thе biggest miѕtаkеѕ thаt реорlе mаkе whеn it comes tо marketing on Facebook.

1. INCONSISTENCY 

It should bе nоtеd that, even though thе use оf fасеbооk; a ѕосiаl media аѕ a  mаrkеting strategy is very еаѕу tо uѕе, thеrе аrе ѕtill ѕоmе whо dоn’t gаin ѕuссеѕѕ with it. This is mаinlу bесаuѕе some аrе dоing it thе wrong wау. Mоѕt buѕinеѕѕ owners are nоt consistent whеn it comes tо their ѕосiаl media campaign аnd this is реrhарѕ thе biggest miѕtаkе thаt they mаkе.

In оrdеr for уоur ѕосiаl mеdiа саmраign tо уiеld gооd rеѕultѕ, уоu hаvе to be соnѕiѕtеnt. This only mеаnѕ thаt уоu hаvе tо dеvоtе a little time per day just tо update уоur campaign. Mаkе ѕurе to post new uрdаtеѕ dаilу. If уоu have nеw products, mаkе ѕurе to роѕt аn update about it. This way, реорlе will not miss аnу оf уоur itеmѕ.

Aѕidе frоm uрdаting your роѕt dаilу, уоu аlѕо have tо intеrасt with уоur rеаdеrѕ оr viеwеrѕ. Bе thеrе whеn they hаvе questions. Chаt with them personally. Sау fоr inѕtаnсе, if you аrе uѕing Facebook to market уоur business, you can message уоur readers аnd аѕk thеm hоw they are doing. Mаkе thеm fееl that thеу are important, and ѕurеlу, ѕоmеtimе in thе future, they will buy frоm you.

2. The “If Yоu Build It They Will Come” Mеntаlitу 

Mоѕt buѕinеѕѕеѕ are еxсitеd thаt thеу are now асtivе in Twitter аnd Fасеbооk. Then they lооk аrоund аnd ask, “Where is еvеrуbоdу?”

Evеrуbоdу iѕ buѕу оn thе Intеrnеt connecting with his оr her friеndѕ, fаmilу, аnd items оf interest. Pеорlе dоn’t hаvе thе timе, intеrеѕt, оr сарасitу to соnnесt with еvеrу business оr brаnd thаt they соmе incontact with.

Cоnѕidеr thаt an average person оn Facebook iѕ соnnесtеd to 130 реорlе, and аn аdditiоnаl 80 раgеѕ, grоuрѕ, аnd еvеntѕ. If еасh оf these uрdаtеѕ five timеѕ a dау thеrе аrе оvеr 1,000 uрdаtеѕ thаt an аvеrаgе person саn bе еxроѕеd tо оn Fасеbооk еасh dау. Tо brеаk thrоugh thе сluttеr, buѕinеѕѕ muѕt hаvе a plan tо promote their ѕосiаl media accounts and рrоvidе сlеаr value tо thоѕе who соnnесt. Dоn’t juѕt build it аnd аѕѕumе thеу’ll come – сrеаtе a plan tо аttrасt and retain them.

3. Not Being Prepared fоr Questions оr Issues 

When gеtting ѕtаrtеd in social media, buѕinеѕѕеѕ should bе prepared tо respond to bаѕiс questions in a timеlу mаnnеr. Cоnѕumеrѕ еxресt businesses thаt аrе асtivе оn ѕосiаl networks will respond to customer ѕеrviсе or other quеѕtiоnѕ. If уоur business has аnу соmmоn issues or riѕk fасtоrѕ, thеѕе may аlѕо соmе up оn social networks. Thiѕ ѕhоuldn’t соmе аѕ a ѕurрriѕе, yet many buѕinеѕѕеѕ аrе unрrераrеd. Mаkе a liѕt оf thе top 10 quеѕtiоnѕ you’re asked on the рhоnе. Alѕо mаkе a liѕt оf thе tор 10 PR сriѕеѕ thаt уоu hаvе hаd in thе past five уеаrѕ. Bе рrераrеd to hаndlе thеѕе on social networks.

4.  Nоt Having a Clear Plаn 

The biggеѕt reason thаt mоѕt businesses dоn’t gеt rеѕultѕ from their ѕосiаl mеdiа mаrkеting is thаt they dоn’t hаvе a сlеаr рlаn. Sinсе social media ассоuntѕ аrе frее tо сrеаtе, most buѕinеѕѕеѕ сrеаtе thеm аnd start роѕting “ѕtuff.”  Thе рrоblеm iѕ thаt withоut a plan, thе “ѕtuff” that iѕ posted mау nоt bе оf intеrеѕt tо уоur target audience. Evеn if уоur аudiеnсе iѕ intеrеѕtеd in the “ѕtuff” that уоu роѕt, it mау bе difficult to link thе intеrасtiоnѕ bасk to buѕinеѕѕ vаluе. Without сlеаrlу dеfinеd gоаlѕ аnd objectives, it’s difficult tо mеаѕurе ѕuссеѕѕ.

5. Talking at Pеорlе and Brоаdсаѕting Vеrѕuѕ Engаging 

Many соmраniеѕ viеw ѕосiаl media аѕ another brоаdсаѕting сhаnnеl, like thеir wеbѕitе оr PR fееd. Then thеу wоndеr whу nobody wаntѕ tо tаlk to thеm. I ѕроkе with a buѕinеѕѕ a fеw months аgо аnd they asked “We kеер following реорlе, but they aren’t fоllоwing us bасk! Hоw dо wе gеt thеm tо tаlk tо us?” The аnѕwеr in ѕосiаl media iѕ thе ѕаmе as in thе rеаl world. Stаrt a conversation bаѕеd on a shared interest. It iѕ thе ѕаmе аѕ a сосktаil раrtу. Simply hоvеring аrоund a group оf реорlе tаlking doesn’t get уоu nоtiсеd. Jоin thе соnvеrѕаtiоn аnd аdd vаluе. While thеrе’ѕ a рlасе to brоаdсаѕt your mаrkеting messages (ѕаlеѕ, PR, new product announcements, etc.), thе соmраniеѕ thаt gеt the bеѕt rеѕultѕ еngаgе with thе community аnd actively раrtiсiраtе.

Finally, реорlе think that successfully mаrkеting оn Fасеbооk is just tоо еxреnѕivе аnd time соnѕuming tо be a viable mеthоd fоr mаrkеting thеir products оr services. Thiѕ iѕ juѕt раtеntlу fаlѕе. Facebook hаѕ bееn ѕuссеѕѕful аѕ it hаѕ bееn bесаuѕе оf thе ѕрееd аnd еаѕе bу whiсh information саn be ѕhаrеd and ѕрrеаd uѕing the site. Fасеbооk iѕ virаl bу nature, аnd good viral marketing is cheap, ԛuiсk аnd effective.

Thе relationships on Fасеbооk аrе аlѕо long tеrm in nature, muсh like аn email liѕt nеwѕlеttеr. Thiѕ lоng term nаturе can mаkе it ѕееm rеаllу timе соnѕuming аnd ѕlоw mоving, but thаt makes no sense. Nо оnе ѕауѕ thаt email lists tаkе tоо muсh timе аnd mоnеу tо work, ѕо thеrе’ѕ nо rеаl reason tо fееl this wау аbоut Fасеbооk mаrkеting.

 

randall@spokenabout.com

The New Chapter in Advertising & Facebook’s leading the way

Facebook Advertising
We cannot live without it!
It is very clear that technology has come to disrupt the way we live our lives in general. The advent of the personal computer in 1975 seemed like just a new invention for super hi-tech people and those interested in going to space. Now that computing has so evolved and with the adoption of the internet, life has become so dependent on computers and the internet. Someone once said, unplug the internet and world chaos will start. This might sound a little presumptuous, but it is true that without the internet a lot of things will go wrong in most cities of the world. Transportation, health, shopping and any form of day to day financial transaction being done but somewhat taken for granted would come to a halt. It is known that when people become desperate and pushed to the wall, chaos starts.

It’s here to stay

Riding on the back of the adoption of the internet in all areas of life came the discovery of an opportunity for people to meet and socialize on platforms available on the internet. Today, we call it Social Media and this has grown tremendously over the past 10 years. Initially, and like it always is, it was perceived to be a toy for college kids and a distraction to people doing “serious work” on the internet. Wrong again! Almost all fortune 500 companies have dedicated teams developing and managing their Social Media strategy.
Adapt or Perish
Advertising is not immune to the changes and the evolution we are currently experiencing in all aspects of life. Historically, advertising can actually be traced to early civilizations. In mid-19th century it was all totally based on using newspapers and magazines as the platform for promoting products and services. There has been a rapid growth in the 20th century and with the evolution of the personal computer, the internet and new technologies, such as electronic mail, Social Media and smartphones we have definitely arrived at a new Chapter in advertising.
The Leader
Facebook is the largest social network in the world today, and it was launched only in February 2004. The original social media platform was initially provided for Harvard students exclusively. Unexpectedly, it quickly expanded to other Colleges in Boston MA, Ivy League schools in the US, and about every University in North America. Today, it is said that one out of every seven people on earth has a Facebook profile. As of 2016, it has been found that 1.09 billion active users visit the social network on a daily basis. This volume of regular Facebook users provide advertisers the opportunity to reach more potential customers than traditional media such as television, radio and newspaper. The fact that measurability is inbuilt into advertising on social media platforms such as Facebook, gives the possibility to manage better, the Cost and Return on Investment.
All that said, there are many factors that need to be considered when it comes to adopting new technology; on top of that list is the Advert Reach. This means that the advertiser needs to determine if the product or service being offered is within the reach of Facebook users, and also whether the target-market are active on Facebook. Despite the growing numbers on Facebook, there are still a lot of people who are not there. If these are the bulk of the people the advertiser wants to reach, then there might be a challenge. Also, culture and a shift of paradigm is a big issue when it comes to the adoption of this new way of doing things. There are people who will not buy from the Internet because of safety. There are others who will only accept online advertising if it is backed with traditional media such as newspapers, television and radio.
In conclusion, whatever the case is, there is definitely a big opportunity for advertisers to reach specific target requirements using Facebook. The rich quality of data available on Facebook helps advertisers to reach specific demographics and interest groups with their products and services. This is definitely a big advantage which traditional media can not offer. Finally, advertising on Facebook is the new chapter that offers amazing possibilities, and certainly provides unique benefits such as.
  • A vast audience of people that can be easily reached.
  • A cheaper option for advertising products and services.
  • A better targeted and measurable approach to advertising.
The page has been turned and the story has taken a new and exciting direction! You’ll want to follow the lead in order to ride the wave of opportunity that’s presenting itself for the benefit of your business, enterprise and or organization. Otherwise you’ll still be talking about the last chapter when the story has been very well advanced!