Uncover the Best Techniques for BEING SEEN as the AUTHORITY  in your industry
 
Even If You're Just Starting Out!
 
"How to GROW Your Audience, Get Featured, and Get Invited to speak in front of your ideal customers"
 
If your any of the below this is for you:
- Business Development Professional
- Realtor
- Sales
- Business Owner
- Attorney
- Loan Officer
-Anyone wanting to build a large Following
 
February 17th, 2018
 
Lambert Hall
1703 Heights Blvd, 
Houston, TX 77008 
 
 SEATING IS LIMITED
 
ACTIONABLE THINGS WE TALK ABOUT:
 
This One-day workshop will give you actionable things you can start using right away and see results. Two of the industries top Experts on Facebook and LinkedIn Marketing will give you real-world experiences. This workshop is ideal for people who want to take their business and/or their personal brand to the next level and become an INFLUENCER IN THEIR INDUSTRY.  

 
Agenda:
8am-4:30pm
 
Registration and Open Networking 8:00 - 8:50 am 

- Network with other Professionals
- Coffee and Tea will be Provided
  
 9:00 - 9:50
• Breaking Through the Noise
• Three Core Topics
• What it Means to be an "Influencer"
• Why you want to be an “Influencer” 

10:00 - 10:50
• Building Your "One Page “Marketing Map”
• Money Message 
• How to Find People Who Want What Your Offering
• Developing Your Brand/Voice (What makes you unique)  

11:00 - 11:50
• Growing a Powerful Network
• Creating Amazing Content with Ease
• Announcing Yourself to the World (Facebook Live, Podcast, Instagram Live Youtube)
• How to create your own PodCast Show and how to use it
• How to Get on Radio, TV and Write Articles for Large Publications.
• Did You Know You Could Do This Using Facebook

LUNCH 12:00 - 12:50 LUNCH IS PROVIDED

1:00 - 1:50
• Why LinkedIn 
• Building your LinkedIn Sales Funnel
• How does someone become a LinkedIn Influencer

2:00 - 2:50
• Content Marketing and LinkedIn Publishing
• How to define your audience
• How to Build your LinkedIn Editorial Calender
• Free LinkedIn vs Paid LinkedIn Sales Navigator

3:00 - 3:50
• LinkedIn learning
• LinkedIn Jobs
• LinkedIn Company Page
• LinkedIn Groups

  
 4:00 - 4:30 - Question and Answer Session
 

BONUS ITEM FOR ATTENDING:  

GET 3 SALES FUNNELS
👉 OPT-IN FUNNEL
👉 CREDIBILTY FUNNEL 
👉 FREE + SHIPPING FUNNEL

TEMPLATES and CHEATSHEETS
👉 HIGH CONVERTING WEBSITE TEMPLATE
👉 HOW TO DETERMINE MARKETING ROI SPREADSHEET
👉 BUILDING BLOCKS FOR COPY AND MESSAGING

LEARN (3) Hacks on LinkedIn 
👉 Highly Targated Email List Building
👉 How to Message anyone even if you are not connected to them on LinkedIn 
👉 Automation Tools to manage your time
 
 WORKSHOP  SPEAKERS
 
Randall Chesnutt
 
Facebook Influencer
 
150
Randall Chesnutt is a Keynote Speaker, Social Media Strategist and author of the book: Open Your Mind and Let Doubt Out: In it, he unlocks the common fears keeping us from living the lives we deserve and taking an openminded approach to all of life’s changes. 

Randall is a master of the new rules for growing business, spreading ideas and generating attention in our always-on, Web-driven world. Advance planning is out—speed and agility are IN! Scale and media buying power are no longer a decisive advantage. Instead, Real-Time is the mindset for the future where content is king! Those who embrace these new ways will leap ahead of competition.

Randall is Co-Founder and CEO of Spoken About, a Digital Marketing Firm specializing in Facebook, Instagram and Youtube Advertising. That helps businesses connect and grow with their ideal customers using social capital. 
 
Having spent $80,000+ monthly on Facebook Ads alone, he has learned many techniques some that don’t work, but more importantly those that do. Randall, speaks on the Topics of Social Media, Facebook/Instagram/Youtube Advertising, LinkedIn and Marketing Automation. At Spoken About, he leads a team of designers, professional writers and social media professionals that focus on listening to consumers and paying attention to the data, relevant to companies they service. 
 
He has made it his personal mission to help others grow and enjoys making a positive difference in people’s lives. Many businesses are utilizing social media but very few are using Social Media Marketing. 

Randall has created the “One Page Marketing Map” using his "RULE of ONE SYSTEM", this system is used by business all over the United States and has proven to be the missing element.
1
Freddy Goerges
 
LinkedIn Influencer
 
150
Freddy Goerges, CEO & Founder of (HYP) Houston Young Professionals and LinkedIn Sales Funnel. Here in Houston when you think of “Networking, LinkedIn or Houston Young Professionals” people often think of Freddy Goerges the founder of HYP. It was in 2012 when Freddy launched the first networking event for HYP with over 300 in attendance and a write up in CultureMap. Since then he has consistently appeared in media write-ups, hosted hundreds of business networking and themed events and workshops!

Freddy has become one of Houston’s top influencer by building a brand and an audience that advertisers wants to be a part of! Today HYP is Houston’s largest networking organization with a digital footprint on social media that includes over 70,000 email subscribers, 24,000 LinkedIn members, 11,500 Facebook fans, 10,000 mobile numbers and 5000 Facebook friends.
1
3 MAIN PILLARS OF MARKETING 
and how to Clarify Your Marketing So People Will Listen...
 
PREPARATION
 
PROCESS
PRODUCTION
VIRTUAL TRAINING DONE AT YOUR OWN PACE
Everything you need to know about creating Ads on Facebook and LinkedIn
 

 Facebook Ad's Made Easy (RETAIL VALUE $97)

 
20 Step-By-Step HD Videos 

These simple and over the shoulder videos will enable you to increase your learning and make the most through Facebook Ads for your business.

It’s a proven fact that VIDEOS are the best way to PUMP UP your learning, so you don’t go in the wrong direction and apply the latest Facebook Advertising tactics in the right way to attract more and more Leads, customers, sales and ultimately, more profits* for your business.

WATCH THESE VIDEO OVER AND OVER AGAIN
 

LinkedIn Ad's Made Easy (RETAIL VALUE $97)

 
20 Step-By-Step HD Videos 

These simple and over the shoulder videos will enable you to increase your learning and make the most through LinkedIn Ads for your business.

It’s a proven fact that VIDEOS are the best way to PUMP UP your learning, so you don’t go in the wrong direction and apply the latest LinkedIn Advertising tactics in the right way to attract more and more Leads, customers, sales and ultimately, more profits* for your business.

WATCH THESE VIDEO OVER AND OVER AGAIN
 

How to Create a Podcast / Live Rado Show (RETAIL VALUE $97)

 
 
25 Step-By-Step HD Videos 

Blog Talk Radio is a platform that will allow you to get started Podcasting with little to no investment, fancy equipment or technical know how. It can work for anybody that has a computer, a microphone and way to talk.

Think of what it would be like if you could get started with your own podcast in less than one hour and get your message out for the entire world to start listening. Learn a few simple processes and you can start immediately, whether you want to “go live” or record your message.

WATCH THESE VIDEO OVER AND OVER AGAIN
 

Personal Transformation Mastery (RETAIL VALUE $37)

 
If you want to change your life then the first important thing you need to understand is that you are entirely responsible for your actions. No one is going to create your life except you.

It all comes from your mindset. From understanding more about yourself, what you want and what is currently stopping you from getting it. Positive steps lead to positive results. Period.

But how do you make those positive steps towards a brighter, more purposeful life? You now can in a 10-part course I'd like to introduce you to...

WATCH THESE VIDEO OVER AND OVER AGAIN
 

 Expert Content Creation Videos (RETAIL VALUE $37)

 
10 Step-By-Step HD Videos 

You get 60 minutes of easy to follow on screen videos that show you step-by-step in getting the results you want. No BS. Straight to the point. From creating E-books to publishing your home study course, we've covered all the frequently asked questions experts asked themselves when they just started.

You won't need to second guess ever again.

WATCH THESE VIDEO OVER AND OVER AGAIN
 

Authority-Builder Mini-Site Blue Print (RETAIL VALUE $147)

 
This will give you a clear map to all the content you need to create to help build your Authority, and capture your target audiences attention and informaiton. This will assist with retargeting them with future value add content.
 

Launch a Product in 7 Steps (RETAIL VALUE $37)

 
7 Step-By-StepHD Videos 

These simple videos help  individuals who don't have a product to sell.  Get simple products and how to lanch them and start making money.
 

High-Converting Website Blue Print (RETAIL VALUE $37)

 
Your website HOME page is a key component to your online marketing and promotion. A well design home page is critical to generating leads and increasing your bottom line ROI. This blue print is a great starting for maping out a perfect solution for your website strategy.
 

Facebook Live Show Planner Template (RETAIL VALUE $37)

 
Ideal for producing a professionally do Live Stream

These simple template keeps you on track for before, during and after show.
 
HERE' WHAT WE HAVE DONE 
USING WHAT YOU WILL LEARN
 
CASE STUDY: 
Houston Young Professionals
 
The Problem: Event Postings not reaching large enough audience for its Houston Young Professionals Facebook Fan Page

Solution:  
- Work closely with a third party agency for Paid media Advertising 
- Create more Live Media to produce Organic Reach
- Partner with Digital Media Influencers
- Build a Strategy for creating internal Influencers
Results: Government and Corporate sponsors benefited from the HYP strategy had their Brand & Message reach over 6,860,000 unique profiles in Houston in 100 days and had their message shared thousands of times organically.
 
CASE STUDY: 
Randall Chesnutt Personal LinkedIn
 
The Problem: Low Engagement Rate on LinkedIn Post
Solution:  
- Create an post that asks for opinion 
- Respond to each post with an Engagement with a thank you and a comment on their posts.
- Build a Strategy for creating internal Influencers
Results: 14,886 Comments - 1,702 Likes and 1.5+ Million Views - 22,011 Views of Post and 1,691 Views of my Profile in days
 
CASE STUDY: 
CryoU Houston
 
The Problem: Lack of Consistent Leads and appointment show ups

Solution:  
- Narrow audience to solve one problem and target only those on Facebook and Instagram
- Implemented a Paid media Advertising 
- Create more Live Media to produce Organic Reach
- Partner with Digital Media Influencers
- Build a Strategy for creating internal Influencers
Results: Generated 195 Appointment in 30 days had 217 individual profiles engege with Business Page.  91 Comments and 126 shares. Generating over $12,200 in new business.
 
CASE STUDY: 
Lexington Sports Chiropractics
 
The Problem: Area has too many Chiropractor and loction was loosing business to better marketing by other locations.

Solution:  
- Built out a Facebook and Instagram Ad strategy targeting those that had "liked" their competiors page.
- Create Custom landing pages to collected new patient information
- Created retargeting prgram for "Website Visitors"
- Worked with Staff to create "Facebook  Live" Weekly show.
Results: Ad producted 230 Appointment requests and $45,120 in new revenue.
 
CASE STUDY: 
Improve My Credit USA
 
The Problem: They wanted to grow their Digital Products but couldn't get enough targeted traffic to their Digital Products"

Solution:  
- Determine the most likley person to have a need for their digital product, then built a new campaign targeting only those indviduals.
- Create Custom landing pages that talked about the problems this product solved
- Ran a Video View Camapign then targeted only those who watched video for 50% or more
- Had finacial bloggers talk about thier product
Results: Ad produced $12,913 on a $420.29 investment in 30 days.